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Vix Swimwear

Swimwear For Every'Body'


When Paula was 21, she moved from Brasil to California to study English. Unable to find a bathing suit she liked, Paula saw a niche and decided to design bathing suits for the American market. From humble beginnings of selling her creations to friends out of a suitcase, Paula has built an international brand of swimwear, beach covers ups, and accessories. From her home in La Jolla, CA, Paula soaks up the sun in one of the most progressive fashion markets in the world of beach and resort wear. Her frequent trips to destinations worldwide keep her sense of style sharp. Paula remains committed to the art of taking fabric & accessories and creating timeless, beautiful designs that celebrate global resort culture.

ViX Paula Hermanny was established in 1998 by Paula Hermanny. The collection combines the sexiness of Brazil with the casual, coastal vibe of California. Every style has gold hardware inspired by Paula's love of jewelry. The gold is 24K triple dipped to avoid tarnishing or fading after exposure to sun & water. Since it's conception, the brand has evolved in to a full resort lifestyle brand complete with swimsuits and beach coverups meant to transition from day to night. Most of their swimsuits are made with Extra Life lycra which has longer sustainability.

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