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Swimwear for Every ‘Body’ and we mean it!  We love and appreciate our customers! has been around for decades and it’s parent company Cameo Water Wear even longer…about 1950!  We pride ourselves on Service, Style & Selection.  We truly understand one of the toughest things any woman goes through is buying swimwear; and it is our 100% commitment and goal to make this experience easier for you.

This all started over 70 years ago with a first store location on the East Coast and now our retail store locations continue to grow; with top rated awards and raves from major magazines, newspapers, bloggers, televison and most importantly; our customers. allows us to reach every ‘body!’

We carry the largest selection of women’s swimwear & weekend wear in our retail stores in all areas that we have store locations…and truly hope that we can help serve you…so that you look and feel great for the next time you need to wear a swimsuit and coverup!